Get involved with our Reverse Advent calendar food bank scheme this Christmas

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Photo by Torsten Dettlaff on

In a bid to help those in need this Christmas, we are encouraging our clients to get involved with the Paradigm Reverse Advent calendar scheme. We are supporting our local food bank in Bracknell and would love it if you could find time to donate a few food items this festive season to make sure that everyone, no matter their circumstances, gets to enjoy some Christmas treats this year.

How can you help?

The Reverse Advent idea has been thought up by the clever people at Paradigm with whom Giles Warren Financial  works. The idea is to add a food item to a box or bag each day of advent, before donating the bag in time for Christmas. The food is then distributed to those who can not afford to buy what they need for their families over the Christmas season.

More and more people are living below the poverty line in the UK and the food bank charity, The Trussell Trust, reported experiencing a 23 per cent increase in demand for emergency food parcels in the six months from April to September 2019. This was the sharpest rise in demand for five years.

Christmas is a time for celebration and fun, but it’s also a great time to reflect on how lucky we are and how the festive season can be a difficult time for less-fortunate members of the community. By gathering food over the advent period and donating food staples and treats to hungry people living nearby, we can all give a little something back this Christmas.

How to donate

Once you’ve gathered your Reverse Advent food donations together (you don’t have to include 24 items, just whatever you are able to put together – all donations are welcome!) take them along to the Giles Warren Financial offices, at 59-60 Gainsborough House, Thames St, Windsor SL4 1TX. We will donate your bags and boxes to the local food bank in Bracknell to ensure they get to the people that need them most.

Alternatively, you can take your donations directly to your local Trussell Trust food bank. Click here to find your nearest branch.

Remember: you’ll need to ensure that the food items you donate are non-perishable. Tinned meat, tinned fruits and vegetables, tinned fish, biscuits or snack bars, fruit juice or cordial, pasta sauces, tinned sponge puddings, tinned tomatoes, cereals, custard, tea or coffee, pasta and rice are all good options.

We hope to see you at our offices soon! Thank you from the team at Giles Warren Financial Ltd.


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